MoovieShoovie : Coming Soon to a Screen Near You!

Posted on July 19, 2008 by


MoovieShoovie is a startup based in Bangalore, India that aims to bring quality Indian cinema to audiences worldwide. Why ? Well, there are 25 million persons of Indian origin outside India, many of whom have a strong emotional link to Indian films. For example, I’ve heard my friends say -“I’ll always remember that I saw Dil Chahta Hai the day before my finals”, or “I waited three hours to get a ticket for Sholayor “My first date with boyfriend , we held hands and watched Dilwale Dulhania Le Jayenge“. Not only that, when I’ve met folks from Russia, China, Egypt or other countries, they’ve lit up on recognizing someone from the land of Raj Kapoor, Amitabh Bacchan, Hema Malini, Mithunda or Rajnikant. Some have insisted on humming songs like “Awara Hoon” or “Disco Dancer“, so deep is their connection . You might call it Bollywood Diplomacy, but I’ve never ceased to be amazed at the reach and power of Indian film.

On the other side of the fence is the largest film industry in the world. In addition to Bollywood, there is a Tollywood (Bengali films), a Mollywood (Malyali films),a Kollywood (Tamil films) and a Sandalwood (Kannada films), among many, many other -woods. But surprisingly, most producers or directors cannot afford to reach audiences outside India . In many cases, that’s a good thing. However, there are plenty of great films that are also filtered out by the immense cost of traditional distribution.

Some of the very best films, in fact. Ever see “Nayakan” in a theater abroad ? This is a movie that Time Magazine rates as one of the Top 100 films of All Time. Or found an original DVD of “Jaane Bhi Do Yaaron?”. Or did you even know that Shashank Ghosh, director of the short ,beloved to Indians of a generation, called Quick Gun Murugan, had made a movie ? Had you but known, I have no doubt that you would have queued up to see it at a theater near you. Except, that’s right, it didn’t play in a theater near you.

Beyond the statistics, I have another reason to work on a film site. It comes from the times when my husband and I, completely fried after a day at Corporate America and sorely restricted in our options by our sleeping baby in the next room, would turn to YouTube for entertainment. We found films like “The Life of Brian“, “Paheli” and “Bunty Aur Babli” that would allow us to spend a few happy minutes together before the baby woke up or an urgent email pinged into our inbox. But of course, those films were hard to find, and more importantly, completely pirated and potentially unsafe. I remember the hours I spent looking for “Main Hoon Na” and wondering if that file on the torrent site was a movie or a virus. That’s when I began to think about MoovieShoovie, an website that would provide wholesome films to aficionados of Indian cinema and in doing so, open a channel of distribution for owners of quality content.

Today, MoovieShoovie is working hard on this vision. We’re in talks with large and small studios as well as regional players to bring the first set of curated content to the internet. So settle in and grab some popcorn — picture shuru hone walla hain!

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